The bestselling author of Buyology maps the subtlest desires of people around the world - and shows how they lead to breakthrough products and services Hired by the world´s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world´s leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl´s bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe´s largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans.
The Dubai Mini Map is small enough to fit in a shirt pocket, but once unfolded it proves to be a huge help for finding your way around this ever-changing city. With a clean, easy-to-read design, there´s a Dubai overview map on one side and detailed close-up views of the city´s main areas on the other, making this miniature marvel a must for tourists, residents and visitors. Area names, road names, key landmarks and major attractions are all marked on the maps, plus there´s a directory giving the locations of shopping malls, five-star hotels, beaches, parks, museums and heritage sites, hospitals, embassies and consulates. An invaluable addition to any pocket, handbag, backpack or glove box, grab a copy of the Dubai Mini Map and make sure you never get lost again. Various scales: 1:35 000, 1:60 000 and 1:90 000
In Dedra L. Stevenson´s first work of crime and courtroom drama, Desert Magnolia takes the listener along a turbulent journey with Daniella Pierce, a small-town Southern gal who ended up living as a Muslim in Dubai, happy and fulfilled, or at least she thought. Daniella, upon hearing that her father has been murdered as a result of a hate crime, learns that her beloved cousin has been accused and will stand trial for his life. Daniella comes back to her original home only to be immersed in a full-blown Southern mystery, taking her on an emotional journey that proves to be not only therapeutic but freeing for many skeletons, both real and supernatural. Armed with her quest for the truth and many stops for iced tea and good down-home Southern cooking, Daniella doesn´t give up on her cousin, even though he has left a trail of broken hearts along the way. As the two had grown up together, Daniella and Leo always felt like brother and sister, both enduring the home environment of the mighty Ross Pierce, the Second. Ross Pierce was a wealthy businessman and well respected among his peers, but becoming that powerful in a small Southern town means that you will develop enemies along the way. The question is, which one hated him enough to kill him in such a horrific way? Daniella struggles to unravel the mystery in time to save her cousin but also faces the racial tension that she left behind when she married an Arab and became a Muslim. With the help and support of a handful of her relatives and her dearest friends, Daniella takes the necessary steps to end the tension once and for all. 1. Language: English. Narrator: Nicole Blessing. Audio sample: http://samples.audible.de/bk/acx0/145934/bk_acx0_145934_sample.mp3. Digital audiobook in aax.
As globalization alters our relationship to food, photographer Gregg Segal has embarked on a global project asking kids from around the world to take his ´´Daily Bread´´ challenge. Each child keeps a detailed journal of everything they eat in a week, and then Segal stages an elaborate portrait of them surrounded by the foods they consumed. The colorful and hyper-detailed results tell a unique story of multiculturalism and how we nourish ourselves at the dawn of the 21st century. From Los Angeles to Sao Paulo, Dakar to Hamburg, Dubai to Mumbai we come to understand that regardless of how small and interconnected the world seems to become each year, diverse pockets of traditional cultures still exist on each continent, eating largely the same way they have been for hundreds of years. It is this rich tapestry that Segal captures with care and appreciation, showcasing the page-after-page charm of Daily Bread. Contrasted with the packaged and processed foods consumed primarily in developed nations, questions about health and sustainability are raised and the book serves as a catalyst for consideration of our status quo. There´s an old adage, ´´The hand that stirs the pot rules the world.´´ Big Food is stirring the pot for children all over the world. Nonetheless, there are regions and communities where slow food will never be displaced by junk food, where home-cooked meals are the bedrock of family and culture, and where love and pride are expressed in the aromas of stews and curries.
Welcome to Forbes for October 22nd, 2012 from Audible. The title of this edition is America´s Best Entrepreneurs. It contains seven feature articles. In the cover story, we´ll tell you about ´´Jack Dorsey and Leadership Secrets of Twitter and Square.” Two of the five hottest pre-IPO companies in the world are guided by Jack Dorsey. His role at both offers a blueprint for startups everywhere. Also, ´´How a Breast Cancer Pioneer Finally Turned a Profit” - First-mover advantage is no guarantee of early success. Myriad Genetics burned through more than $500 million over 17 years before turning a profit. Next, ´´Behind America´s Gun Boom: Inside the Comeback at Sturm, Ruger” - With an estimated 300 million guns, America is, by far, the most heavily armed nation in the world. Embracing industry trends has vaulted gun maker Sturm, Ruger & Company to the number 4 spot on Forbes´ list of the Best Small Companies in America. Then, ´´Will Buffalo Wild Wings Fly in Dubai?” Company Director Tim Murphy says, ´´When you go to a new country, you have one chance.” Followed by, ´´Socialism or Free Markets? Consider Myanmar and Thailand” - Free trade and investment have brought prosperity to one, while the other´s closed-door policies have held it back for 50 years. We´ll also tell you ´´Why Pier 1 is Choosing Bricks over Clicks, and Winning” - Riding high off a remarkable turnaround at one of the most well-known purveyors of home furnishings in America, CEO Alex Smith is building on a brick-and-mortar strategy he put in place during the company′s darkest days. And in our final story, ´´Apple Without Jobs: First Trillion-Dollar company?” CEO Tim Cook and designer guru Jony Ive of Apple will have to continue to inspire themselves to the greatness instilled by Steve Jobs. 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/forb/121022/pe_forb_121022_sample.mp3. Digital audiobook in aax.
It´s a new beginning for bodyguard Atticus Kodiak. Dead to the world, no longer hunted, he has lived with his common-law wife, Alena, for more than a year in a small town in the Republic of Georgia. But when their new neighbors are brutally murdered, leaving behind their son, it falls to Atticus to rescue him. To do so, he must enter a web that takes him from Russia to Istanbul and that stretches from Dubai to Las Vegas. But what troubles Atticus the most is that Alena--once one of the world´s most dangerous assassins and a woman who fears nothing--is clearly terrified of what he´s uncovered. And as Atticus gets closer to learning why, the closer he gets to destroying the life they have made, and each other. 1. Language: English. Narrator: Jonathan Davis. Audio sample: http://samples.audible.de/bk/bbca/000396/bk_bbca_000396_sample.mp3. Digital audiobook in aax.
Making Out Like a Virgin: Sex, Desire & Intimacy After Sexual Trauma is a unique and moving collection of personal nonfiction essays that detail how each writer has moved beyond mere survival of sexual trauma to unapologetically discover a sexually and emotionally thriving life. Making Out Like a Virgin is not a collection of victim narratives nor a healing workbook. Instead, this book is a bold new addition to generations of stories told by survivors. The mission of these writers is not to recount their individual trauma but to detail what has helped them reclaim both body and sexual desire. Making Out Like a Virgin serves as a metaphor, giving permission to sizzle and seize the moment. By telling their stories, these writers share their strength and successes found somewhere between the big shifts and small intimate moments, inspiring others while furthering their own healing. The anthology features 17 contributors - women, men, and transgender - from five countries; ranging in age from their mid 20s to their late 60s; hailing from Dubai, Cairo, Dublin, Toronto, Melbourne, and from across the United States. These writers offer answers to: What does it mean to not just survive, but to flourish? Is it possible to ever again feel powerful and confident in one´s own body and within relationships? Can someone move beyond being limited or controlled by a tragic event? Making Out Like a Virgin is the collective power of a community of people who have refused to let the circumstances of their younger selves dictate the course of the rest of their lives. The individuals in this community have found the strength to become sexually and emotionally whole - a healing that transcends gender and orientation. 1. Language: English. Narrator: Tavia Gilbert. Audio sample: http://samples.audible.de/bk/acx0/071005/bk_acx0_071005_sample.mp3. Digital audiobook in aax.