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The Braindead Megaphone
13,99 € *
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From the #1 New York Times bestselling author of the Man Booker Prize-winning novel Lincoln in the Bardo and the story collection Tenth of December, a 2013 National Book Award Finalist for Fiction. The breakout book from "the funniest writer in America"--not to mention an official "Genius"--his first nonfiction collection ever. George Saunders's first foray into nonfiction is comprised of essays on literature, travel, and politics. At the core of this unique collection are Saunders's travel essays based on his trips to seek out the mysteries of the "Buddha Boy" of Nepal; to attempt to indulge in the extravagant pleasures of Dubai; and to join the exploits of the minutemen at the Mexican border. Saunders expertly navigates the works of Mark Twain, Kurt Vonnegut, and Esther Forbes, and leads the reader across the rocky political landscape of modern America. Emblazoned with his trademark wit and singular vision, Saunders's endeavor into the art of the essay is testament to his exceptional range and ability as a writer and thinker.

Anbieter: buecher
Stand: 28.05.2020
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Small Data
11,70 € *
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The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple CowMartin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing.In an era where many believe Big Data has rendered human perception and observation 'old-school' or passé, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionise 1,000 stores - spread across twenty countries - for one of Europe's largest fashion retailers. In Dubai, a distinctive bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159% in only one year. In China, the look of a car dashboard led to the design of the iRobot, or Roomba, floor cleaner - a great success story.SMALL DATA combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries.SMALL DATA presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.

Anbieter: Dodax
Stand: 28.05.2020
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The Braindead Megaphone
14,90 CHF *
ggf. zzgl. Versand

From the #1 New York Times bestselling author of the Man Booker Prize-winning novel Lincoln in the Bardo and the story collection Tenth of December, a 2013 National Book Award Finalist for Fiction. The breakout book from 'the funniest writer in America'--not to mention an official 'Genius'--his first nonfiction collection ever. George Saunders's first foray into nonfiction is comprised of essays on literature, travel, and politics. At the core of this unique collection are Saunders's travel essays based on his trips to seek out the mysteries of the 'Buddha Boy' of Nepal; to attempt to indulge in the extravagant pleasures of Dubai; and to join the exploits of the minutemen at the Mexican border. Saunders expertly navigates the works of Mark Twain, Kurt Vonnegut, and Esther Forbes, and leads the reader across the rocky political landscape of modern America. Emblazoned with his trademark wit and singular vision, Saunders's endeavor into the art of the essay is testament to his exceptional range and ability as a writer and thinker.

Anbieter: Orell Fuessli CH
Stand: 28.05.2020
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Small Data
5,00 CHF *
ggf. zzgl. Versand

The New York Times Bestseller named one of the 'Most Important Books of 2016' by Inc, and a Forbes 2016 'Must Read Business Book' 'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy 'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple Cow Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of 'small data' in his quest to discover the next big thing. In an era where many believe Big Data has rendered human perception and observation 'old-school' or passé, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionise 1,000 stores - spread across twenty countries - for one of Europe's largest fashion retailers. In Dubai, a distinctive bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159% in only one year. In China, the look of a car dashboard led to the design of the iRobot, or Roomba, floor cleaner - a great success story. SMALL DATA combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries. SMALL DATA presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.

Anbieter: Orell Fuessli CH
Stand: 28.05.2020
Zum Angebot
The Braindead Megaphone
12,90 € *
ggf. zzgl. Versand

From the #1 New York Times bestselling author of the Man Booker Prize-winning novel Lincoln in the Bardo and the story collection Tenth of December, a 2013 National Book Award Finalist for Fiction. The breakout book from 'the funniest writer in America'--not to mention an official 'Genius'--his first nonfiction collection ever. George Saunders's first foray into nonfiction is comprised of essays on literature, travel, and politics. At the core of this unique collection are Saunders's travel essays based on his trips to seek out the mysteries of the 'Buddha Boy' of Nepal; to attempt to indulge in the extravagant pleasures of Dubai; and to join the exploits of the minutemen at the Mexican border. Saunders expertly navigates the works of Mark Twain, Kurt Vonnegut, and Esther Forbes, and leads the reader across the rocky political landscape of modern America. Emblazoned with his trademark wit and singular vision, Saunders's endeavor into the art of the essay is testament to his exceptional range and ability as a writer and thinker.

Anbieter: Thalia AT
Stand: 28.05.2020
Zum Angebot
Small Data
3,99 € *
ggf. zzgl. Versand

The New York Times Bestseller named one of the 'Most Important Books of 2016' by Inc, and a Forbes 2016 'Must Read Business Book' 'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy 'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple Cow Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of 'small data' in his quest to discover the next big thing. In an era where many believe Big Data has rendered human perception and observation 'old-school' or passé, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionise 1,000 stores - spread across twenty countries - for one of Europe's largest fashion retailers. In Dubai, a distinctive bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159% in only one year. In China, the look of a car dashboard led to the design of the iRobot, or Roomba, floor cleaner - a great success story. SMALL DATA combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries. SMALL DATA presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.

Anbieter: Thalia AT
Stand: 28.05.2020
Zum Angebot

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